Despite an increasing need, fertility and family building benefits offered through traditional health plans have historically been limited. They often require an infertility diagnosis, which discriminates against LGBTQ+ individuals and parents who are single by choice and/or require patients to pursue less effective fertility treatments, such as IUI, before pursuing more effective fertility treatments like in-vitro fertilization (IVF).

There is an opportunity for employers to drive superior clinical outcomes, reduce costs and mitigate high-cost NICU and maternity claims by offering a comprehensive fertility and family building benefit that supports a diverse employee population.